About Helloxo

HelloXo™ was founded by DK Diggz, a mother, music artist, and entrepreneur who believes that healthy hair starts with clean, effective ingredients — and intentional care.

After struggling to find products that worked for her natural hair and sensitive scalp, she began developing her own formulas using Ayurvedic herbs, rich botanicals, and adaptogens. What started as a personal solution has grown into a brand rooted in purpose, quality, and results.

HelloXo™ is proudly Black-owned, woman-led, and dedicated to serving women of color with honest, nourishing hair care that speaks to our real needs.

Every bottle of helloGROW™ is handmade in small batches and created with one mission: to support stronger, fuller, healthier hair — while empowering the women who wear it.

Welcome to HelloXo™. Your growth starts here.